Tritonic is full of Spirit … Spirit of Newark Awards, that is!!!! (Oh man, we get that one back.)

We took a field trip last Friday night, along with our friend Levent Erhamza (above, center), COO of environmentally friendly bedding company Somina, to Newark Now’s Spirit of Newark Awards, a ceremony honoring Newark’s community leaders. We designed the invite and blogged about it here. It’s a wonderful event, a chance to see our Newark buddies (like this guy) and an opportunity to dress up. The ladies of Tritonic took full advantage, frequently striking sassy poses with little provocation. The photo record is conclusive.

All speakers were excellent and a testament to the hard work coming from all sides towards Newark’s revival. Congratulations to our friends, Booker staffers Bari Mattes and Pablo Fonseca, who both took home hardware for their efforts. Perhaps next year, after the introduction of the Best Hair in a Creative Agency category, we’ve got a shot. Dare to dream.

We just picked up the latest issue of inBiz Magazine, the one with our favorite mayor on the cover (it’s this guy; sorry, Brad Holton, mayor of Greenleaf, Idaho). Some great stuff inside: features on some of the county’s top businesses, an interview with Cory Booker (hey, you should check out his awesome website!) and, oh, what’s this on page 52? Why, it’s Tritonic!

Nestled in the “Why Newark?” article are we. inBiz chose, we believe, Newark’s handsomest businesses to ask them why they set up shop in The Brick City. We gave them the goods: a great place for start-ups, ripe for growth, affordable, lots of good stuff.

But more important than the text of the article is the penetrating photo that accompanies it, where our three principals are gazing upward, presumably at the Established Order, presumably to say, “Hey Established Order! We’re feisty and motivated! Look out!” Dre, on the left, is looking nonchalant and cool, with an expression that says, “Yeah, I’m levitating this fake orange with my mind. What’s the big deal?” Luigi, front and center, lures the viewer with his seductive stare, beckoning her to discuss identity and branding strategy in a candlelit rendezvous. Nunzio’s face communicates some hostility, as if to say, “The Established Order thinks it can just barge in here and expect me to gaze feistily upward at it? Forget that, I’ve got work to do.”

Definitely pick up the magazine and check out the article. Unless you’re part of the aforementioned Order, in which case your time would be better served watching your back. Because we’re still feisty. And motivated.

We recently received our invitation to Newark Now’s Spirit of Newark Awards, and we’re thrilled. Newark Now is an incredible organization, empowering residents to transform their neighborhoods, and we’re proud to be involved in their celebration of the people and communities that work toward building a better Newark. Plus we’re thrilled because we designed the invitation. We wanted to capture a vintage feel to evoke Newark’s rich history, and we’re very happy with the results. We love working with Newark Now and hope you check out their website. If you want to get involved in Newark’s renaissance, Newark Now is a great place to start.