This Is Newark: Cool Urban Design or Evidence of the Gathering Robot Menace?

April 17th, 2009

Tritonic's Gateway Design and Our Robot Overlord

There’s treachery afoot. It’s our belief that we have an impostor. But we’re not so scared that we’re talking in code. Ha ha! That would be ridiculous! Just PAY no ATTENTION TO any SUBLIMINAL MESSAGES that may or may not follow.

DO NOT worry; please CALM DOWN. THIS IS no TIME TO PANIC. Let us explain. We submitted concepts to This Is Newark, the Newark Gateway Urban Design Exhibition, where designers of all stripes drew up their ideas for makers for all of Newark’s arrival points. The expo is running now at Aljira. Pretty exciting.

PLEASE, don’t GET FRIGHTENED AND ENRAGED. Because we looked through the roster of designers and there was no Tritonic to be found. But upon closer inspection, we were stunned: Tri-TRON-ic submitted. And they’ve stolen our entire presentation.

Perhaps THIS IS just A simple typo and there’s no REASON FOR OUR SUPPORTERS TO START A VIOLENT UPRISING. More likely, Tritronic is a team of sinister robots (perhaps of Colombian and Italian robo-American descent) bent on infiltrating our company and using it as a mouthpiece to broadcast their binary war transmissions, which humanity will not be able to perceive or understand until it’s too late. Think about it. TriTRONic is TriTONic with another R. And what does R stand for? Revolution? Reeducation camp? ROBOT? All the pieces are falling into place.

If you’re going to see the expo and it looks like there’s a STORM coming, don’t head to THE EVENT WITH your collection of antique PITCHFORKS. Just go and check out all the great work. Keep an eye out for robots.


Newark Now and Forestdale, Inc. – Spreading Some Outreach

April 13th, 2009

hub and forestdale

Good ideas are like the flu: when you’ve got one, it’s fun and exciting to see it spread to everyone you know. Wait, that’s not right. Let’s start over.

We designed the annual report for Forestdale, Inc., a family support center in Queens. They do amazing work on behalf of a whole section of underserved and at-risk groups: non-custodial fathers, foster children and parents, special needs children and more, and they’ve been doing it since 1854.

On top of that, we did all the design and layout for The Hub, Newark Now’s newsletter. Newark Now, no stranger to this blog, offers a host of programs and services to empower Newark citizens and communities, including an array of Family Success Centers and the Newark Comprehensive Center for Fathers.

These initiatives make a real difference, providing support for families who need it and offering a beacon to navigate these tough times. We hope to see similar programs popping up more and more. Successful community outreach is contagious.